Reinventing outdoor hospitality with the comfort of a hotel
Alexis Baquerin, co-founder and CEO of BonjourSauvage
In an interview for Hospitality-on magazine, Alexis looks back on the genesis of the project and explains to us how this hybrid brand aims to define a new standard of hospitality by combining hotel comfort, sensory immersion in nature and authentic experiences.
Halfway between lifestyle hotels and an “outdoor” experience, BonjourSauvage focuses on services that have become essential for today's customers.
À l'origine, un constat simple
BonjourSauvage was born out of the obvious: the desire for nature should no longer rhyme with renunciation. With his experience in the outdoor hotel industry, Alexis Baquerin and his team imagine a hybrid brand, at the crossroads of a boutique hotel and a design camp, where people come to seek calm as well as experience.
Here, hotel comfort is not a supplement, but a foundation: bedding, services, catering, attentions... everything is designed to offer a fluid, warm and desirable experience, in the heart of carefully chosen natural sites.
A CONCEPT TO DISCOVER
Starting in June 2026
With a first opening scheduled for June 12, 2026, BonjourSauvage aims to redefine the codes of outdoor accommodation: more sensory, more immersive, freer — but always deeply hospitable.
Read the entire interview online on the Hospitality On website.
